Using the Pack‐and‐a‐Half Rule to Eliminate Backroom Inventories in Retail Operations

In the retail industry, backroom inventories are typically associated with higher labor costs and greater operational complexity. Thus, retailers look for ways to eliminate backroom inventories. A heuristic used for this purpose is the pack‐and‐a‐half rule which suggests that the shelf space allocated for a product should be at least 50% larger than the case pack quantity in which the product is delivered. Despite its popularity among retailers, the pack‐and‐a‐half rule has been ignored in the academic literature. We introduce the pack‐and‐a‐half rule, assess its impact on a retailer's profits, identify cost, demand, and product characteristics driving this impact, and propose a modification. Based on an analysis of data obtained from a retailer on 1,986 SKUs in 20 categories, we find that the pack‐and‐a‐half rule decreases a retailer's profits, on average, by 10% when applied uniformly across all SKUs. Further, this decrease is significantly affected by product depth, product width, demand elasticity, case pack quantity, and inventory carrying cost. Finally, we develop a set of modifications based on these variables where the pack‐and‐a‐half rule is applied selectively and in a stepwise fashion. These modifications limit the decrease in a retailer's profits to a range between 6% and 7%.     

Neuroeconomics: Why Economics Needs Brains

Neuroeconomics uses knowledge about brain mechanisms to inform economic theory. It opens up the “black box” of the brain, much as organizational economics opened up the theory of the firm. Neuroscientists use many tools—including brain imaging, behavior of patients with brain damage, animal behavior and recording single neuron activity. The key insight for economics is that the brain is composed of multiple systems which interact. Controlled systems (“executive function”) interrupt automatic ones. Brain evidence complicates standard assumptions about basic preference, to include homeostasis and other kinds of state‐dependence, and shows emotional activation in ambiguous choice and strategic interaction.     

Technical analysis as the representation of typical cognitive biases

The present research provides a justification for the popularity of the technical analysis. It finds that financial analysts firmly discriminate between two types of technical signals—those based on typical cognitive biases and “empty” signals that sound like a technical analysis but are without any connotation with psychological inclinations.At the same time that they treat them differently, different analysts rate these items very similarly. These results suggest that the popularity of technical analysis is associated with its relation to the typical cognitive biases of humans.     

Assessment and selection of management consultants: A comparative cognitive study between small- and large-scale companies

This paper explores alternative ways of evaluating and ultimately hiring a generalist consultancy for short- and medium-term projects, and how this is shaped by the size of the clients’ company. What buying factors do managers of small and large firms have in mind when hiring consultants for their projects?Instead of employing surveys incorporating predefined buying factors based on what the researchers think would be important, a cognitive mapping methodology - the repertory grid technique - is applied to investigate the underlying phenomena. Using the repertory grid technique to draw mental models is a novel research technique within the supply management field. Recent behavioral supply chain management research found the behavior of managers to be critically influenced by mental models: the lenses through which managers perceive, simplify and interpret the world.Results show differences between the buying factors used in small- and large-scale companies: managers of large companies are more ‘reputation and outcome-oriented’ and managers of small businesses are more concerned with ‘how the services are rendered’. However, both constituents stressed the importance of expertise, quality and the relationship between the client and the management consultancy, although the character of such a relationship differed between small- and large-scale firms. Results also point out criteria that managers of small and large companies employ to discriminate between good and poor performing consultancies and to judge service delivery. The practical implications for both companies hiring consultancies and the consultancy companies are discussed. For consultancies, our findings can help tailoring their efforts to a differing clientele when marketing and selling their services. For companies hiring consultancies, fixating too much on particular buying factors may lead to biased decisions.     

非农化经营与农业上市公司经营绩效——理论分析与实证检验

我国农业上市公司非农化经营现象甚为严重,这一现象对农业上市公司经营绩效的影响引起了社会各界的广泛关注.农业上市公司非农化经营主要可以归纳为产业层次和企业管理层次这两方面成因.农业发展不足的现实成为我国农业上市公司非农化经营取向的最大产业背景因素.文章运用农业比较利益理论、外部性理论以及多元化经营理论,形成对农业上市公司非农化经营成因和非农化经营对绩效影响的理论分析框架.通过实证分析所得出的结论是:非农化经营从整体上减损了农业上市公司经营绩效.研究认为,政府应该着力在改善农业投资经营环境和制度创新上下功夫,才可能真正引导农业上市公司专注于农业上来;同时认为,目前农业上市公司主要应当实施农业专业化经营战略,在条件具备的情况下才实施与主业相关的多元化战略,现阶段应尽量避免非相关多元化经营.     

作业成本法在化工企业的实际应用

随着制造费用越来越复杂,其在产品中的比重也在不断增加。传统成本核算,采用按生产工时统一标准分摊制造费用的方法也逐渐显示出不足。而作业成本法以其自身的优势,解决了传统成本核算方法的不足。通过确定作业中心,分析各项费用发生的成本动因,建立作业成本库,计算产品的作业成本,明确地进行制造费用的分配,也更加准确地确定了产品的作业成本。     

科学与实证——一个基于“神经元经济学”的综述

诞生于20世纪90年代中晚期的神经元经济学(Neuroeconomics)是经济学的最新分支和经济学前沿研究的最新领域,它运用现代神经科学的范式、方法和技术工具分析人类的经济行为以及脑组织(主要是神经元及其相关的神经突触联结和神经网络)在人类决策过程中的功能、作用和机制,把经济学的实证研究提升到一个前所未有的高度,对经济学传统理论提出一系列意义重大的修正,从而为经济学的发展深化开拓了一个全新的空间。     

基于行为决策理论的投资决策研究：发展及实践意义

以“理性人”假设为基础的传统财务决策理论将决策者独立于投资决策过程之外，认为决策者完全能够依据理性决策模型做出最优的决策，但现实并非如此。本文对行为决策理论中关于投资决策的研究文献进行了梳理，揭示了决策者的行为特征会影响到投资决策及投资回报率的设定，展望了行为决策理论在我国的发展前景及实践意义。     

A theory of natural addiction

Economic theories of rational addiction aim to describe consumer behavior in the presence of habit-forming goods. We provide a biological foundation for this body of work by formally specifying conditions under which it is optimal to form a habit. We demonstrate the empirical validity of our thesis with an in-depth review and synthesis of the biomedical literature concerning the action of opiates in the mammalian brain and their effects on behavior. Our results lend credence to many of the unconventional behavioral assumptions employed by theories of rational addiction, including adjacent complementarity and the importance of cues, attention, and self-control in determining the behavior of addicts. We offer evidence for the special case of the opiates that “harmful” addiction is the manifestation of a mismatch between behavioral algorithms encoded in the human genome and the expanded menu of choices faced by consumers in the modern world.     

Cultural vs. operational market orientation and objective vs. subjective performance: Perspective of production and operations

The relationship between market orientation and organizational performance has been the focus of many studies for the last few years. The conclusions reported are very diverse and even contradictory. This ambiguity is reinforced to some extent by the high degree of methodological heterogeneity in the definition and measure of market orientation and organizational performance and the empirical formalization of the relationship between both concepts. This study tackles this question by comparing different methodological approaches. Three key aspects are considered: (1) cultural and operational approaches for measuring market orientation; (2) objective and subjective measures of performance; and (3) the source of information in the organization, specifically the perspective of production and operations. The results obtained from a sample of Spanish industrial firms show a stronger positive relationship for operational market orientation and subjective performance. Moreover, the adoption of ‘operational recipes’ of market orientation by the production and operations function seems to improve organizational performance regardless of the existence of any cultural support for market orientation.